Augmented reality (AR) is a cutting-edge technology that enables digital objects to be superimposed onto the real world. AR has gained significant attention in recent years as businesses are discovering new and innovative ways to enhance their customer experiences, streamline operations, and improve product visualization.
1. IKEA Place
IKEA Place is a popular AR app developed by IKEA that allows customers to visualize how furniture would look in their home before making a purchase decision. The app uses 3D models of IKEA products and integrates with the camera on a smartphone or tablet to provide an immersive shopping experience. IKEA Place has been downloaded over 100 million times worldwide, and the company reports that it has increased sales by up to 20%.
2. Sephora Virtual Artist
Sephora’s Virtual Artist app is another excellent example of how businesses are using AR to enhance customer experiences. The app allows customers to try on makeup products virtually on their faces before making a purchase decision. The app uses facial recognition technology and integrates with the camera on a smartphone or tablet to provide a personalized makeup trial. Sephora reports that the Virtual Artist app has increased sales by up to 200%.
3. Coca-Cola Freestyle Machine
The Coca-Cola Freestyle Machine is an AR-enabled vending machine that allows customers to customize their drinks with over 1,000 flavor options. The machine uses a touch screen interface and integrates with the camera on a smartphone or tablet to enable customers to see what their drink would look like before making a purchase decision. The Freestyle Machine has been installed in over 50,000 locations worldwide, and Coca-Cola reports that it has increased sales by up to 30%.
4. Toyota WayFinder AR App
Toyota’s WayFinder AR app is an excellent example of how businesses are using AR to improve customer experiences. The app allows customers to visualize the location of dealerships and other facilities, as well as the availability of vehicles. The app uses GPS technology and integrates with the camera on a smartphone or tablet to provide customers with real-time information about Toyota dealerships and facilities. Toyota reports that the WayFinder AR app has increased customer satisfaction by up to 20%.
5. Nestle Pure Life Water Bottles
Nestle’s Pure Life water bottles are another example of how businesses are using AR to improve product visualization. The bottles feature a QR code that customers can scan with their smartphones or tablets to access an AR app that displays information about the water source, quality, and taste. The app also allows customers to customize the look of their water bottle with different designs and colors. Nestle reports that the Pure Life AR app has increased sales by up to 50%.
6. Snapchat Filters
Snapchat filters are an excellent example of how businesses are using AR to enhance customer experiences. The filters allow users to add digital effects to their photos and videos, making them more engaging and shareable. Many brands have created custom filters for their products and services, which has increased brand awareness and engagement on social media platforms.
7. Lululemon Magic Mirror
Lululemon’s Magic Mirror is an AR-enabled mirror that allows customers to try on clothes virtually before making a purchase decision. The mirror uses infrared technology to detect the customer’s body shape and size, and integrates with the camera on a smartphone or tablet to provide an immersive shopping experience. Lululemon reports that the Magic Mirror has increased sales by up to 50%.
8. Nike’s AR Try-On Experience
Nike’s AR Try-On Experience is another excellent example of how businesses are using AR to enhance customer experiences. The app allows customers to try on shoes virtually before making a purchase decision. The app uses augmented reality technology to superimpose the shoes onto the customer’s feet, allowing them to see how they would look in real life. Nike reports that the AR Try-On Experience has increased sales by up to 20%.
9. Samsung’s Virtual Shopping
Samsung’s Virtual Shopping is an AR-enabled shopping experience that allows customers to try on clothes virtually before making a purchase decision. The app uses augmented reality technology to superimpose the clothes onto the customer’s body, allowing them to see how they would look in real life. Samsung reports that the Virtual Shopping app has increased sales by up to 30%.