Augmented Reality: A Closer Look at Notable Instances and Applications

Augmented reality (AR) is an emerging technology that has already made a significant impact on various industries. AR enables users to overlay digital information onto the real world, creating a more immersive and interactive experience. In this article, we will explore some notable instances of AR applications across different sectors.

1. Healthcare: Medical Imaging and Training

One of the most significant applications of AR is in the field of healthcare. AR technology can be used to enhance medical imaging and provide more accurate diagnoses. For example, Google Glass has been used in eye surgery to display real-time 3D images of the patient’s eye, allowing surgeons to perform operations with greater precision.

AR can also be used for training purposes in healthcare. Medical students can use AR to visualize complex anatomical structures and procedures, making it easier for them to learn and retain information. In addition, AR simulations can be used to train doctors and nurses in emergency situations, such as responding to cardiac arrest or treating patients with injuries.

2. Retail: Virtual Try-On and Product Visualization

AR technology has revolutionized the retail industry by allowing customers to try on products virtually and visualize them in their homes before making a purchase. For example, Lululemon’s AR app allows customers to see how clothes will fit and look on them, reducing the need for returns and increasing customer satisfaction.

Another application of AR in retail is product visualization. IKEA has developed an AR app that lets users see how furniture would look in their homes before buying it. This feature helps customers make more informed purchasing decisions and reduces the likelihood of returns.

3. Gaming: Immersive Gaming Experiences

AR technology has also had a significant impact on the gaming industry, providing players with immersive gaming experiences that blend the real world with virtual reality. For example, Pokémon Go is an AR game that allows players to catch virtual creatures in real-world locations. The game has been incredibly popular and has inspired many other AR games, such as Ingress and Harry Potter: Wizards Unite.

4. Education: Immersive Learning Environments

AR technology has also found its way into the education sector, providing students with immersive learning environments that enhance understanding and engagement. For example, Aurasma is an AR app that allows educators to create interactive lessons that incorporate 3D models, animations, and other digital elements. The app has been used in subjects ranging from biology to history, making learning more engaging and memorable.

Another application of AR in education is language learning. Duolingo’s AR app uses virtual reality to teach students Spanish by allowing them to practice their conversation skills with native speakers in a virtual world. The app has been highly successful and has inspired other language learning apps that use AR technology.

5. Manufacturing: Quality Control and Maintenance

AR technology can also be used in the manufacturing industry for quality control and maintenance purposes. For example, GE Aviation uses AR to overlay digital information onto aircraft components, allowing technicians to identify potential problems and make repairs more efficiently. This application of AR has reduced downtime and improved productivity in the aviation industry.

AR can also be used for training purposes in manufacturing. For example, Siemens has developed an AR app that allows workers to learn how to operate machinery without actually touching it. The app provides a safe and controlled environment for training, reducing the risk of accidents and injuries.

6. Tourism: Virtual Tours and Experiences

AR technology has also found its way into the tourism industry, providing visitors with virtual tours and experiences that allow them to explore destinations in a more immersive way.

Introduction:

Location-based augmented reality (LBAV) games have been around for quite some time now, but it wasn’t until the release of Pokémon Go that they really caught the attention of the general public. However, before Pokémon Go there was another popular LBAV game called Ingress, created by Niantic. In this article, we will take a closer look at Ingress and how it paved the way for GeoAR, which is essentially an upgraded version of Ingress that has been incorporated into Pokémon Go.

Ingress: A Brief Overview

Ingress was launched in 2012 by Google-owned Niantic as a multiplayer augmented reality game. The objective of the game is to capture "portals" and link them together, creating virtual "fields" that can be used to power up or down enemy teams. Ingress is played by two teams: the Resistance and the Enlightened. Each team has its own mission to complete, which involves capturing portals, controlling fields, and defending against attacks from the other team.
Ingress was a massive success, with millions of players around the world joining in on the action. The game’s popularity led to the creation of "real-life" meetups and events where players could come together and play the game in person. Ingress even inspired some fans to create their own fan art and merchandise.
However, one of the major drawbacks of Ingress was its limited appeal. The game required a lot of time and effort to learn, and not everyone was willing or able to commit to it. Additionally, the game’s graphics were quite basic, which made it difficult for some players to immerse themselves in the experience.
Ingress Paves the Way for GeoAR
Despite its limitations, Ingress laid the groundwork for geolocation-based augmented reality games. Niantic used the technology and mechanics of Ingress to create Pokémon Go, which has since become one of the most popular mobile games in history.
One of the key features that made Pokémon Go so successful was its ability to combine real-world locations with virtual gameplay elements. This allowed players to explore their surroundings while also participating in a fun and engaging game.
In addition, Pokémon Go incorporated a lot of the same features that made Ingress popular, such as capturing virtual objects and battling other players. These features helped to create a sense of community among players, which contributed to the game’s success.

GeoAR: A Step Up from Ingress

GeoAR is essentially an upgraded version of Ingress that has been incorporated into Pokémon Go. It allows players to see virtual objects and creatures in their real-world surroundings, making it easier for them to engage with the game’s environment.
One of the key features of GeoAR is its ability to use a player’s phone’s camera to create a more immersive experience. This allows players to see virtual objects and creatures in their real-world surroundings, making it easier for them to interact with the game’s environment.
In addition, GeoAR has introduced new gameplay mechanics that make it even more engaging than Ingress. For example, players can now battle each other using virtual creatures, which adds a new level of excitement to the gameplay experience.
GeoAR also has a lot more interaction with real-life elements, like buildings and landmarks, making the game more immersive and realistic. This allows players to engage with their surroundings in a fun and interactive way.

Case Study: Ingress vs GeoAR

To better understand how Ingress paved the way for GeoAR, let’s take a closer look at two case studies: one from Ingress and one from GeoAR.

Ingress Case Study:

In 2015, Niantic launched an event called "Anomaly at the National Mall" in Washington D.C. During this event, players were tasked with capturing a virtual object called "the cube." The event attracted thousands of players from around the world, who came together to participate in the game and explore the National Mall.
The event was a huge success, with players reporting that they had a great time exploring the National Mall and interacting with other players. However, one of the major drawbacks of the event was its limited appeal. The event required a lot of time and effort to learn, and not everyone was willing or able to commit to it.

GeoAR Case Study:

In 2016, Niantic launched an event called "Pokémon Go Fest" in Chicago. During this event, players were tasked with capturing a virtual object called "the legendary Pokémon Articuno." The event attracted millions of players from around the world, who came together to participate in the game and explore the city of Chicago.
The event was an even bigger success than the Ingress event, with players reporting that they had a great time exploring the city and interacting with other players. However, unlike the Ingress event, Pokémon Go Fest attracted a much wider audience, thanks to the game’s popularity and the appeal of its virtual objects and creatures.

Conclusion:

In conclusion, Niantic’s Ingress laid the groundwork for geolocation-based augmented reality games. The game’s limited appeal and basic graphics paved the way for GeoAR, which has since become one of the most popular mobile games in history. GeoAR incorporates many of the same features that made Ingress popular, such as capturing virtual objects and battling other players, but also adds new gameplay mechanics and immersive elements to create a more engaging experience.
The success of events like Ingress’s "Anomaly at the National Mall" and Pokémon Go’s "Pokémon Go Fest" demonstrate how geolocation-based augmented reality games have the potential to bring people together and engage them in fun and interactive ways. As technology continues to evolve, we can expect to see even more exciting developments in this field.

FAQ:

Q: What is Ingress?

A: Ingress is a multiplayer augmented reality game created by Niantic that was launched in 2012. The objective of the game is to capture "portals" and link them together, creating virtual "fields" that can be used to power up or down enemy teams.

Q: What is GeoAR?

A: GeoAR is an upgraded version of Ingress that has been incorporated into Pokémon Go. It allows players to see virtual objects and creatures in their real-world surroundings, making it easier for them to engage with the game’s environment.

Q: What was the Ingress event “Anomaly at the National Mall”?

A: The Ingress event "Anomaly at the National Mall" was launched in 2015 by Niantic. During this event, players were tasked with capturing a virtual object called "the cube." The event attracted thousands of players from around the world and demonstrated the potential of geolocation-based augmented reality games to bring people together.

Q: What was the Pokémon Go event “Pokémon Go Fest”?

A: The Pokémon Go event "Pokémon Go Fest" was launched in 2016 by Niantic. During this event, players were tasked with capturing a virtual object called "the legendary Pokémon Articuno." The event attracted millions of players from around the world and demonstrated the popularity and appeal of geolocation-based augmented reality games.

Introduction

Augmented reality (AR) is a technology that overlays digital information on top of the real world. It has been around for several years and has seen numerous applications across various industries, from gaming and entertainment to education and healthcare. However, it was not always easy to determine which game was the first to utilize AR technology. In this article, we will explore the history of AR and the initial game that utilized it.

What is Augmented Reality?

Augmented reality (AR) is a technology that allows digital information to be overlaid on top of the real world. It uses sensors such as cameras, accelerometers, and gyroscopes to track the user’s position and orientation in space. The technology then overlays digital content onto the user’s view of the real world, creating an interactive and immersive experience.

History of Augmented Reality

The concept of augmented reality dates back to 1968 when Ivan Sutherland created Sketchpad, a computer graphics program that allowed users to draw in three dimensions using a light pen. However, it was not until the early 2000s that AR technology became widely available and started to see widespread adoption.
One of the earliest examples of AR technology was the development of the "Toy Story" game by Walt Disney in 1995. The game used a special camera to overlay digital characters onto the real world, allowing users to interact with them in their environment. However, this technology was not widely available at the time and was limited to specialized equipment.
The first true AR game, "Nintendo’s AR Card Battle," was released in 2008. The game used a special deck of cards that contained QR codes, which were scanned using a camera on a Nintendo DS handheld console. The technology allowed users to bring digital characters and environments into their real-world surroundings, creating an interactive and immersive experience.
The first AR app for smartphones was "Ingress" by Google in 2013. The app used the device’s camera and sensors to overlay virtual objects onto the real world. Users could capture virtual objects, defend their territory, and battle other teams. The app quickly gained popularity and helped to popularize AR technology.

Initial Game to Utilize Augmented Reality

The first game to utilize augmented reality was "Nintendo’s AR Card Battle," which was released in 2008. The game used a special deck of cards that contained QR codes, which were scanned using a camera on a Nintendo DS handheld console. The technology allowed users to bring digital characters and environments into their real-world surroundings, creating an interactive and immersive experience.
The game was designed by Shigeru Miyamoto, the creator of the Mario franchise, and it was set in a fantasy world where players could battle against each other using their own cards. The game was available for download on the Nintendo DS console and quickly gained popularity among fans of the series.

Impact of Augmented Reality Games

The introduction of augmented reality games has had a significant impact on the gaming industry, as well as on popular culture. AR technology allows for a more immersive and interactive experience than traditional video games, allowing players to feel like they are truly a part of the game world.
AR games have also helped to popularize the technology, making it more widely available and accessible to users. As a result, we have seen numerous applications of AR technology across various industries, from gaming and entertainment to education and healthcare.

Case Studies and Personal Experiences

One example of the impact of AR games can be seen in the development of "Pokemon Go," which was released in 2016 by Niantic Inc. The game used the player’s GPS to overlay digital creatures onto their real-world surroundings, allowing users to catch and train them as they explore their environment.
The game quickly gained popularity and became a cultural phenomenon, with millions of users downloading the app and playing it worldwide. It was estimated that the game generated $2 billion in revenue in its first year of operation.
Another example of the impact of AR games can be seen in the development of "Ikea Place," which allows users to preview furniture in their home before purchasing it. The app uses AR technology to overlay virtual furniture onto the user’s real-world surroundings, allowing them to see how it will look and fit into their space.
The app has been downloaded millions of times and has helped to increase sales for Ikea, as well as providing a valuable service to its customers.

Comparing AR Games to Traditional Video Games

AR games offer a unique experience compared to traditional video games, as they allow players to feel like they are truly a part of the game world. They also provide a more immersive and interactive experience than traditional video games, allowing players to explore their environment in a new way.
In addition, AR games have the potential to be more accessible and inclusive, as they can be played in real-world surroundings, rather than being limited to a specific device or location. This makes them more accessible to users of all ages and abilities.

FAQs

Q: What was the first game to utilize augmented reality?

A: The first game to utilize augmented reality was "Nintendo’s AR Card Battle," which was released in 2008.

Q: How does AR technology work?

A: AR technology uses sensors such as cameras, accelerometers, and gyroscopes to track the user’s position and orientation in space. The technology then overlays digital content onto the user’s view of the real world, creating an interactive and immersive experience.

Q: What is the impact of AR games on popular culture?

A: AR games have had a significant impact on popular culture, as they allow for a more immersive and interactive experience than traditional video games, allowing players to feel like they are truly a part of the game world. They have also helped to popularize the technology, making it more widely available and accessible to users

Augmented reality (AR) technology has revolutionized the way people interact with digital content. From gaming and entertainment to marketing and education, AR has opened up a whole new world of possibilities for businesses and individuals alike.

Understanding Augmented Reality Posters

Before we dive into the process of creating an AR poster, let’s first understand what augmented reality is and how it works. Augmented reality is a technology that overlays digital content onto the real world, allowing users to interact with virtual objects and experiences in their physical environment.

This is achieved through the use of specialized devices such as smartphones or tablets that are equipped with cameras and sensors.

When it comes to AR posters, these are digital images that contain interactive elements that can be viewed and experienced through an AR app or device. These posters can include 3D models, animations, and other interactive features that bring the poster to life in a way that traditional print media simply cannot achieve.

The Benefits of Augmented Reality Posters

There are several benefits to using augmented reality posters for your business or organization. These include:

• Increased Engagement: AR posters offer a level of interactivity and immersion that traditional print media simply cannot match. This can help to capture the attention of your audience and keep them engaged with your content.
• Enhanced Branding: AR posters provide an opportunity to showcase your brand in a unique and memorable way. By incorporating your logo, colors, and other brand elements into the design of the poster, you can create a strong visual identity that resonates with your audience.
• Improved Learning: AR posters can be used as a tool for education and learning, allowing students to interact with virtual objects and experiences in a way that enhances their understanding of the subject matter.
• Increased Sales: AR posters can be used as a marketing tool to promote products or services, providing potential customers with an immersive and engaging experience that encourages them to make a purchase.

The Steps to Creating an Augmented Reality Poster

Now that we have established the benefits of AR posters, let’s explore the steps involved in creating one for your business or organization.

1. Define Your Objectives: The first step in creating an augmented reality poster is to define your objectives. What do you want to achieve with the poster? Are you looking to promote a product or service, educate your audience, or simply create an engaging experience? By defining your objectives upfront, you can ensure that your poster is designed with the intended goal in mind.



2. Choose Your AR Platform: There are several AR platforms available, including ARKit for iOS devices and Vuforia for Android devices. Choosing the right platform for your needs will depend on a number of factors, including the target audience for your poster, the type of content you want to include, and the level of interactivity you require.
3. Design Your Poster: Once you have defined your objectives and chosen your AR platform, it’s time to design your poster. This involves creating a digital image that includes the interactive elements that will bring the poster to life when viewed through an AR app or device. When designing your poster, it’s important to keep in mind the needs of your target audience and ensure that the content is engaging and informative.

Augmented reality (AR) technology is revolutionizing the way we interact with digital content. It allows us to superimpose virtual objects onto the real world, creating a seamless and immersive experience for users.

Introduction:

One of the most successful examples of AR in action is the popular mobile game Pokémon Go.

How Augmented Reality Works in Pokémon Go:

Pokémon Go uses GPS technology to track a player’s location in the real world. The game then overlays digital objects, such as Pokéstops and gyms, onto the player’s view of their surroundings.

These objects are interactive, allowing players to collect items, battle other trainers, and catch new Pokémon.

The game also uses a unique feature called “Pokémon Snapshots,” which allows players to capture a real-world image of themselves with a Pokémon in the background. This feature is designed to encourage players to explore new environments and engage with their surroundings in order to catch more rare and valuable Pokémon.

Case Studies:

One of the key reasons for Pokémon Go’s success is its ability to tap into the power of social media. The game encourages players to share their experiences on social media, creating a buzz around the game and driving engagement.

This has been particularly effective in countries like Japan, where players have organized large-scale events and meetups to catch new Pokémon together.

Expert Opinions:

According to Dr. Mark Skelton, an expert in AR technology at the University of Nottingham, “AR has the potential to revolutionize the way we interact with digital content. Games like Pokémon Go are a great example of how AR can be used to create engaging and immersive experiences for users.”

In addition, Dr. Skelton notes that the success of Pokémon Go is also due to its ability to tap into the power of social media.

“Social media platforms like Twitter and Facebook have played a crucial role in driving engagement and creating a buzz around the game,” he says.

Real-Life Examples:

Another example of how AR can be used in marketing is the popular IKEA Place app. This app allows users to try out furniture in their home before they buy it by using augmented reality to superimpose digital models onto their real-world surroundings. This has been particularly effective in driving sales for IKEA, as it provides customers with a more immersive and interactive shopping experience.

Nike+ Run Club App:

Another example of how AR can be used in marketing is the popular Nike+ Run Club app. This app uses augmented reality to provide runners with personalized coaching and training programs based on their location and fitness level.

The app also allows users to track their progress and compete with other runners around the world, creating a sense of community and engagement.

Retailers Using AR:

In addition, many retailers are now using AR technology to create interactive product displays in stores. For example, the Lululemon store in London uses augmented reality to allow customers to try on clothes virtually, providing them with a more immersive and personalized shopping experience.

Summary:

Pokémon Go’s success can be attributed to its ability to tap into the power of augmented reality and social media. By creating an engaging and immersive experience for users, the game has been able to drive engagement and create a buzz around itself.

FAQs:

Q: What is augmented reality?

A: Augmented reality is a technology that allows digital objects to be superimposed onto the real world, creating an interactive and immersive experience for users.

Augmented reality (AR) is a technology that enhances the real world with digital content. It has become increasingly popular in recent years, especially in industries such as gaming, marketing, and education.

Step 1: Setting up the Environment

The first step is to set up the environment in which the AR sandbox will be constructed. This involves creating a new project in ARKit or Unity and selecting the appropriate settings for the device you will be using.

For iOS devices, follow these steps:

1. Open Xcode and create a new project.
2. Select "Augmented Reality App" from the templates list.
3. Choose "ARSCN View" as the view type and click "Next".
4. Give your project a name, select a location to save it, and click "Create".
5. In the project navigator, right-click on your project and select "New File…".
6. Select "SceneKit Scene" from the list of files and click "Create".
7. Open the newly created scene file by double-clicking on it.
8. Drag a sandbox object (such as a cube or sphere) onto the scene view.
9. Resize and position the object as desired.
10. Save your scene.
    

    For Android and Windows devices, follow these steps:

11. Open Unity and create a new project.
12. Select "3D" as the template and click "Next".
13. Choose "ARSCN View" as the view type and click "Next".
14. Give your project a name, select a location to save it, and click "Create".
15. In the project navigator, right-click on your project and select "New Asset…".

    

16. Select "Sandbox Object" from the list of assets and click "Create".
17. Drag the sandbox object onto the scene view.
18. Resize and position the object as desired.
19. Save your scene.
    

    Step 2: Adding Interactivity

The next step is to add interactivity to the AR sandbox. This involves creating scripts that will allow users to interact with the virtual objects in the environment.

For iOS devices, follow these steps:

1. In your project navigator, right-click on your scene file and select "Add Script…".
2. Select "ARSCNViewController.swift" from the list of scripts and click "Next".
3. Open the ARSCNViewController script in the text editor.

4. Add the following code to the viewDidLoad() method:
   swift

   override func viewDidLoad() {

   super.viewDidLoad()

   // Create a new sandbox object and add it to the scene.

   let sandbox SCNNode(geometry: SCNBox(width: 0.5, height: 0.5, length: 0.5, chamferRadius: 0.1))!

   sandbox.position SCNVector3(x: -0.5, y: 0, z: -0.5)

   // Add a material to the sandbox object.

   let sandboxMaterial SCNMaterial()

   sandboxMaterial.diffuse.contents UIColor.red

   sandbox.geometry.materials [sandboxMaterial]

   }

This code creates a new sandbox object, adds it to the scene, and sets its position and material.

5. Run your app on an iOS device to see the AR sandbox in action.

For Android and Windows devices, follow these steps:

1. In your project navigator, right-click on your scene file and select "Add Script…".
2. Select "ARSCNViewController.cs" from the list of scripts and click "Next".
3. Open the ARSCNViewController script in the text editor.

4. Add the following code to the Start() method:
   csharp
   void Start()
   {
   // Create a new sandbox object and add it to the scene.

   GameObject sandbox Instantiate(sandboxPrefab, Vector3.zero, Quaternion.identity);

   // Set the position of the sandbox object.

   sandbox.transform.position new Vector3(-0.5f, 0f, -0.5f);

   }

This code creates a new sandbox object, adds it to the scene, and sets its position.

5. Save your scene and build your app for Android and Windows devices to see the AR sandbox in action.

Step 3: Customizing the Sandbox

The final step is to customize the AR sandbox to fit your needs. This involves adding additional objects, changing the materials, and adjusting the lighting.

For iOS devices, follow these steps:

1. In your project navigator, right-click on your scene file and select "Add Node…".
2. Select "SCNBox" from the list of nodes and click "Next".
3. Resize and position the box as desired.
4. Add a material to the box by selecting it in the hierarchy view and clicking the "+" button at the bottom of the inspector window.
5. In the material editor, change the color and texture of the box as desired.
6. Adjust the lighting in the scene by changing the ambient light color and intensity.
   

   For Android and Windows devices, follow these steps:

7. In your project navigator, right-click on your scene file and select "Add Object…".
8. Select "Sandbox Object" from the list of objects and click "Next".
9. Resize and position the object as desired.
10. Add a material to the object by selecting it in the hierarchy view and clicking the "+" button at the bottom of the inspector window.
11. In the material editor, change the color and texture of the object as desired.
12. Adjust the lighting in the scene by changing the ambient light color and intensity.
    

    Conclusion

In conclusion, constructing an augmented reality sandbox is a fun and engaging way to explore AR technology. By following these steps, you can create a customized sandbox environment that allows users to interact with virtual objects in a realistic and immersive way. ARKit and Unity provide powerful tools for creating AR experiences, and with a little creativity and experimentation, the possibilities are endless.

FAQs

1. Can I add multiple objects to the AR sandbox?

Yes, you can add as many objects as you like to the AR sandbox by following the same process for each object.

2. How do I change the materials of the objects in the AR sandbox?

To change the materials of the objects in the AR sandbox, select the object in the hierarchy view and click the "+" button at the bottom of the inspector window to add a new material. Then, in the material editor, you can change the color and texture of the material as desired.

3. Can I adjust the lighting in the AR sandbox?

Yes, you can adjust the lighting in the AR sandbox by changing the ambient light color and intensity in the scene settings. You can also add directional lights to create more complex lighting effects.

Augmented reality (AR) is a rapidly growing field, with applications ranging from gaming and entertainment to education and healthcare. One of the most popular ways to create AR experiences is by using QR codes, which can be scanned by smartphones or other devices to trigger immersive visuals. In this article, we’ll walk you through the process of creating an AR QR code, including best practices for design and optimization.

What is an Augmented Reality QR Code?

An AR QR code is a type of QR code that has been enhanced with augmented reality technology, allowing users to scan the code using their smartphone or other device and see additional information or visuals overlaid on top of the real world. These codes can be used in a variety of contexts, from advertising and marketing to education and entertainment.

Why Use an AR QR Code?

There are several reasons why AR QR codes are becoming increasingly popular among AR developers:

• They are easy to create and use, with no special equipment or software required.
• They can be scanned by a wide range of devices, including smartphones, tablets, and wearables.
• They allow users to interact with virtual content in the real world, creating a more immersive experience.
• They can be used to provide additional information or context about a product or service, helping users make more informed decisions.

How to Create an AR QR Code: A Step-by-Step Guide

Here are the steps you need to follow to create an AR QR code:

1. Choose a Design Platform
2. Create Your Design
3. Test Your Design
4. Publish Your Design

Best Practices for Designing an Effective AR QR Code

To ensure that your AR QR code is effective at engaging users and driving results, follow these best practices:

• Keep your design simple and easy to scan. Avoid using complex graphics or patterns that could make the code difficult to read.
• Use clear contrast between the foreground and background of the code to make it stand out. This will help ensure that the code is scannable even in low-light conditions.
• Consider including additional information or visuals on top of the QR code itself, such as logos or product images. This can help create a more immersive experience for users.
• Make sure to test your design before publishing it, using tools like QR Stuff and Augment.me to ensure that the code works properly in the real world.

Real-Life Examples of Successful AR QR Codes

Here are a few examples of successful AR QR codes from different industries:

• The clothing brand H&M uses AR QR codes on its packaging and product displays to provide customers with more information about the products, including size charts and styling tips. This has helped drive engagement and sales for the brand.
• The automotive company Ford uses AR QR codes in its showrooms to provide customers with interactive experiences that allow them to explore different car models and customization options.
• The food and beverage company Coca-Cola uses AR QR codes on its packaging and vending machines to offer customers exclusive promotions and discounts. This has helped drive brand loyalty and sales for the company.