Augmented Reality (AR) has become increasingly popular in recent years, especially in social media platforms such as Snapchat. As an AR developer, utilizing AR on Snapchat can be a great way to engage and interact with your audience. In this guide, we will explore how to use AR on Snapchat effectively and provide some examples of successful campaigns that have utilized this technology.
To utilize AR on Snapchat, you need to create filters or lenses using the Lens Studio provided by the platform. The first step is to go to the Lens Studio website and sign in with your Snapchat account. Once you are logged in, you can start creating your filter or lens by selecting one of the available templates or starting from scratch.
The filter or lens must be designed for mobile devices and should not exceed 30 MB in size. It is important to test your filter or lens on a mobile device before publishing it to ensure that it works properly.
Publishing Your AR Filter or Lens on Snapchat
Once you have created your filter or lens, you can publish it on the Snapchat app for users to use. You can set a specific timeframe for when your filter or lens will be available and choose whether to make it geo-restricted or not. Geo-restricting your filter or lens can be useful if you want to target users in a specific region or promote an event that is only available in certain locations.
To publish your filter or lens, go to the Lens Studio website and select the “Publish” option. You will need to provide some information about your filter or lens, such as its name and a description. Once you have provided all the necessary information, click on the “Publish” button to make your filter or lens available on Snapchat.
Promoting Your AR Filter or Lens
To increase the visibility of your AR filter or lens, you need to promote it effectively. You can use social media platforms such as Twitter and Instagram to share updates about your filter or lens, or you can collaborate with influencers to spread the word.
Influencer marketing can be an effective way to promote your AR filter or lens, especially if you target a specific audience. For example, if your filter or lens is designed for fitness enthusiasts, you can collaborate with fitness influencers to promote it on their social media platforms.
Measuring and Analyzing User Engagement
Once your AR filter or lens is published, you should track user engagement metrics such as impressions, shares, and saves. Impressions refer to the number of times your filter or lens was displayed on a user’s screen, while shares and saves refer to the number of times users shared or saved your filter or lens.
Snapchat provides analytics data for filters and lenses, which can help you measure the success of your campaign and make necessary adjustments. You can use this data to identify which filters or lenses are performing well and make changes to improve their performance.
Examples of Successful AR Campaigns on Snapchat
1. Coca-Cola’s “Share a Coke” Filter
Coca-Cola launched an AR filter for its “Share a Coke” campaign, which allowed users to create personalized Coke bottles with their names and photos. The filter was available during the 2016 Olympics in Rio de Janeiro, and it generated over 7 million impressions and 500,000 shares on Snapchat.
The success of this campaign can be attributed to its relevance to the Olympics and its ability to engage users with a personalized experience. By allowing users to create their own Coke bottles, the filter created a sense of ownership and excitement among users.
2. Nike’s AR Campaign
Nike launched an AR campaign for its “Just Do It” slogan, which allowed users to try on virtual sneakers using their mobile devices. The campaign generated over 19 million impressions and a 30% increase in sales for the Nike brand.
The success of this campaign can be attributed to its ability to provide a unique and interactive experience for users. By allowing users to try on virtual sneakers, the filter provided a sense of engagement and excitement that led to increased sales.
3. McDonald’s Happy Meal AR Filter
McDonald’s launched an AR filter for its Happy Meal campaign, which allowed children to transform their Happy Meals into animated characters using their mobile devices. The filter generated over 2 million impressions and a 15% increase in sales of Happy Meals.
The success of this campaign can be attributed to its ability to appeal to children and provide a fun and interactive experience. By allowing children to transform their Happy Meals into animated characters, the filter provided a sense of excitement and engagement that led to increased sales.
Summary
Utilizing AR on Snapchat can be an effective way to engage and interact with your audience. By creating filters or lenses using the Lens Studio, promoting them effectively, and measuring user engagement, you can create a successful AR campaign on Snapchat. The examples of successful campaigns provided in this guide demonstrate the potential for AR to provide unique and engaging experiences for users that can lead to increased sales and brand awareness.