Introduction:

Augmented reality (AR) is becoming increasingly popular as a tool for designers and developers to create interactive experiences. One of the most powerful AR platforms on the market is Adobe Photoshop, which has a range of features that can help you bring your designs to life in new and exciting ways. In this article, we’ll explore how to use AR in Photoshop 7.0, including real-life examples and expert tips to help you get started.

What is Augmented Reality?

Augmented reality refers to the ability to overlay digital content onto the physical world. This can be done using a smartphone or tablet, which captures the real world through its camera and then adds computer-generated images on top of it. AR is often used in advertising, marketing, and design, as it allows for more engaging and interactive experiences.

How to Use Augmented Reality in Photoshop 7.0

1. Create an AR Template:

The first step to using AR in Photoshop is to create a template that will be used to overlay digital content onto the real world. This template should include any design elements you want to include in your AR experience, such as logos, images, or text. You can use the “Template” feature in Photoshop to create your own templates or download pre-made templates from online marketplaces.

2. Export to Augmented Reality Format:

Once you’ve created your template, you’ll need to export it in a format that is compatible with AR platforms. The most commonly used AR format is the “ArtKit” format, which is specifically designed for iOS devices. To export your template in this format, go to File > Export As > Art Kit Package.

3. Install AR App:

To view your AR experience, you’ll need to install an AR app on your smartphone or tablet. There are many free and paid AR apps available, so choose one that suits your needs. Some popular AR apps include Snapchat, Pokemon Go, and Ikea Place.

4. Scan the Real World:

Once you’ve installed your AR app, you can scan the real world by pointing your phone or tablet at a flat surface. This will allow your AR app to track the position of your device in relation to the real world, which is necessary for overlaying digital content onto the physical environment.

5. Add Digital Content:

Once your AR app has scanned the real world, you can add digital content to your template by dragging and dropping it onto the template in Photoshop. This will allow you to see how the design elements interact with the real world, and make any necessary adjustments before exporting your final AR experience.

6. Test and Refine:

Before publishing your AR experience, it’s important to test it thoroughly to ensure that it works as intended. You can use a variety of testing methods, such as asking friends or colleagues to try out the experience, or conducting user testing online. Based on feedback from these tests, you may need to make adjustments to your design or content to improve the overall user experience.

Real-life Examples:

1. Advertising:

Many brands are using AR in their advertising campaigns to create more engaging and interactive experiences for consumers. For example, Coca-Cola created an AR app that allowed users to see how different Coke bottle designs would look on their own bodies. This app was a huge success, with over 10 million downloads.

2. Interior Design:

AR is also being used in interior design to help clients visualize how furniture and decor will look in their space before making a purchase. For example, Ikea’s AR app allows users to see how different pieces of furniture would look in their home, helping them make more informed purchasing decisions.

3. Training:

AR is also being used in training and education to create more interactive and engaging experiences for learners.